MohammadHassan Abbasi - Department of Information Technology Management, School of Management, Islamic Azad University, Tehran, Iran
Gholamali Montazer - Department of Information Technology Engineering, Tarbiat Modares University, Tehran, Iran
Fatemeh Ghrobani - Department of Industrial Engineering, Islamic Azad University, Tehran, Iran
Zahra Alipour - School of Management, Islamic Azad University, Tehran, Iran

Background: This study sought to develop a personalized gamified e-learning system based on students' motivation and personality, and evaluate its efficacy with regard to their performance in mathematics. Methods: In this pretest-posttest experimental study, the participants included ۱۱۷ students already familiar with e-learning systems. They took a mathematics course in January-February ۲۰۲۰, and were randomly assigned to five groups: Personalized Gamification (PG) based on motivation and personality (n=۲۳), PG based on personality (n=۲۳), PG based on motivation (n=۲۳), non-personalized gamification (n=۲۳), and control (n=۲۵). Then the students’ scores and the time they spent on the learning management system (LMS) were compared before and after the personalization procedure. The collected data were analyzed using SPSS version ۲۶. In this regard, independent-samples t-test was used to compare the mean scores at p ۰.۹۱۶ in both cases). Conclusion: PG has a significant positive effect on students’ scores compared to the non-gamified system, and it leads to a significant improvement in the learning time spent on LMS, compared to non-personalized gamified systems.

E-Learning, Gamification, Motivation, Personality