Relationship between Social Responsibility, as an Ethical Factor ‎and Corporate ‎Image

Background: The purpose of this research is survey about the relationship between social responsibility of a ‎company and corporate image in banking industry. Method: This is a descriptive-correlation study. The population of the study includes all staffs of banks in Iran. Among all staffs, ۲۴۰ subjects (in access group) filled the questionnaire completely. Data were gathered by questionnaire and were analyzed by SPSS through multiple regression Results: Findings show that customers understand company social responsibilities activities as a main ‎element when dealing with banks. When banks accept these activities, the positive figure of company ‎reinforces and it creates positive relations and noticeable relations between activities of social ‎responsibility and corporate image.‎ Conclusion: Many studies are spoken about company social responsibility, but ‎a little were found in ‎banking part. This subject needs more research for better understanding of corporate ‎social responsibility activities and their effects on corporate image.‎

کلیدواژه ها:

Corporate image ، Ethical responsibility ، Economic ، Philanthropic responsibility ، Legal responsibility