Investigation on Effectiveness of Academic Educational System of MBA Program in Cypress International University (CIU) in Terms of Training Skillful Graduates in the Field of Business, Based on a Customer Relationship Management (CRM) Approach

Goal of the master of business administration (MBA) program is to prepare successful graduates for careers as entrepreneur, chief executive officer (CEO), or competent manager who can launch new businesses or manage commercial activities. In this research, effectiveness of educational methods in the MBA program of Cypress InternationalUniversity (CIU) is evaluated based on the students and graduates’ opinion on different elements of education system. For this purpose, this evaluation was performed by means of asking the students opinion on some business related parameters influencing on the business knowledge and experience of students, including the appropriateness of educational material with real social needs, and necessary skills for job involvement, and economic stratum of the students, and personal interests andperspectives of each student as well as financial university policies for imposing tuition fees, salary payments for the professors, and commercialization of students projects and ideas. Results of this survey were analyzed statistically and some practical approaches were suggested to improve the training system for business programs.

کلیدواژه ها:

Master in Business Administration (MBA) ، Effective Educational System ، Skillful Graduates ، Job Experience ، Economic Stratum