Role of franchising in entrepreneurship

Franchising plays a prominent role in business life today. This paper discuss role of franchising in entrepreneurship. To start with, franchising is defined. Then common characteristics of franchises, types of franchising, criteria for selecting a franchise, advantages and disadvantages of franchising and myths about franchising are explained. In the third part, definition of the entrepreneurship and entrepreneur are explained. Finally in the last part, the relationship between franchising and entrepreneurship, and role of franchising in entrepreneurship are discussed and it is concluded that the franchising plays a prominent role in entrepreneurship

کلیدواژه ها:

Entrepreneurship ، Entrepreneur ، Franchising