Customers willingness to buy foreign goods

This paper aims to investigate customers interest in buying foreign goods. The study population consists of all Tabriz city merchants (clothing, footwear, and chain stores) including about 10000 trade unions. In this regard, Morgantable was used and 370 people were selected as the sample through stratified random sampling method. This study is of applied type objectively and of descriptive-survey in terms of data collection method. A researcher made questionnairewas used to collect data and explore the opinions of subjects studied. The Cronbach s alpha coefficient obtained to determine the reliability of questionnaire was 0.764. To analyze the hypotheses, regression analysis and spss softwarewere used. The results indicated high tendency of customers to buy foreign goods. Furthermore, domestic producers poor performance and illegal import (smuggling) affects customers willingness to purchase foreign goods

کلیدواژه ها:

customers desire to purchase ، foreign goods ، domestic manufacturers ، illegal imports