The effect of Covid-۱۹ epidemic on product mix in marketing of sports products, with a special focus on bodybuilding and its accessories

With the beginning of the Covid-۱۹ epidemic in different countries, all aspects of human life changed. Sport, like other phenomena, underwent changes and transformations in all its aspects. Sports organizations, sports events, sports media, sports education, sports tourism, sports products, etc. were affected by this epidemic. Regarding the sport of bodybuilding and due to the development of health instructions and laws based on social distances and the subsequent closure of bodybuilding clubs, the approach changed from sports in the club to sports at home or outdoors. The study involved eight companies from the bodybuilding equipment manufacturers that were selected through a Google search. Data were collected in the form of unstructured interviews with sales managers of these companies and were categorized in the form of answering ۱۰ questions. In order to change the above-mentioned approach, attention to the purchase of bodybuilding sports equipment that could be used at home was faced with a very good growth, among which dumbbells and weights were in the first place. In contrast, sales of bodybuilding equipment and supplies that could only be used in clubs saw a significant reduction of up to ۷۵%. Most of the companies that did not have the appropriate home sports equipment in their product portfolio, immediately and within two to three months, designed, produced and offered several suitable home sports products, all of which were based on the sales of these products. Expressed relative satisfaction. The important point is that the increase in sales of appliances and equipment that can be used at home, due to the small and unique type of sales and low prices, has not compensated for the decrease in sales and revenue of the club-related sector and the company In this study, the participants announced a decrease of more than ۶۰% in their total sales.

کلیدواژه ها:

Covid-۱۹ ، sports products ، Bodybuilding ، home sports