Explaining the effective factors in the commercialization process of sports club services in Khorramdareh city

The present study aims to explain the effective factors in the process of commercialization of sports club services in Khorramdareh city. Design and implementation The method of the present study was descriptive-survey and the statistical population of the study was all managers of sports clubs and staff.And the directors of the General Department of Sports and Youth, as well as specialists in the field of sports in Khorramdareh city, whose number was ۱۸۰ people.Were selected as a sample according to Morgan s ۷۰ table. The instrument of the present study was a researcher-made questionnaire that Its validity and reliability were confirmed. Research data using heuristic heuristic analysis statistical method SPSS software was analyzed. The results showed that in total ۵ factors accounted for about ۷۹% of the variances The results of the research also showed that all factors affect the process of commercialization of sports club services Are. Utilizing and commercializing scientific achievements is for the excellence and welfare of the city. Review and analysis of commercialization challenges Research achievements and technology in the field of sports in the country show that the main problems in this field, mainly due to lack of correct definition Projects with the aim of commercialization and tailored to the specific needs of the industry and society of the city, the direction of the few existing projects for Meeting the hidden needs of the market, lack of feeling the need of the production and service sector for innovation, lack of experience and specialized expertise required To commercialize the achievements, the role of researchers in the commercialization process is not clear and they lack motivation to be active in the field. Are related to commercialization. Among the goals envisaged in the country s ۲۰-year vision document is to give importance to the commercialization of research results Is an important issue that universities, research and technology centers, researchers and innovators have paid less attention to in the past..We also note that there is a positive and significant relationship between commercialization and innovation and their dimensions. Commercialization and innovation can predict goals.

کلیدواژه ها:

Commercialization ، Sports Club Services ، Khorramdareh County